Corel Draw 5/Corel Draw 5 CD1.iso/ventura/vpstyle/q_a_ad.txt

Text File | 1994-09-30 | 3KB | 104 lines

@HEAD 48 L/B = <M%-2>H<%-5>o<%-2>w<R>
<%-13>T<%-2>o Create<R>
A Great Image<D>

@ITALIC 12 = An interview with  John Doe, President and Art Director
for Your Company

@Q OR A = Q<MI%6>

@WRAP ARND Q = John,  every company needs an image, a <169>look,<170>
if you will, <R>
but how does one go about <R>
getting one?

@Q OR A = <M%4>A

@WRAP ARND A = Begin by defining your mission<197>what you sell, why
you exist. Get it down to ten words or less. Then look at your market.
What do your customers really want? If you sell security systems,
you don't sell alarms, you sell peace of mind.  And what about your
competition?  Look at the best of them and be better. Be different.
Exploit that difference in your printed image.

@Q OR A = Q<MI%6>

@WRAP ARND Q = You make it sound so simple. Okay, I've got my mission
statement. Now what?

@Q OR A = A

@WRAP ARND A = Now make a list of every printed item you will ever
need. Define how it will be used and what it will be printed on. Look
<R>
at the potential cross functionalities and <169>economies<170>. A
letterhead,<R>
 a newsletter and a press release can happily share the same <R>
design style, the same paper.<M%-2>

@COLUMN BREAK = <%-2>

@Q OR A = Q

@WRAP ARND Q = How do you find  a good designer?

@Q OR A = A

@WRAP ARND A = That depends on what you need. Good design is made
up of two parts: the design, and the words that make up the design.
If you need both, you need a designer <MI>and<D> a copywriter. Ad
agencies and design recruiting agencies can usually put it all together
for you, but it's costly<197>anywhere from $15,000 and up for a corporate
identity system. And that's just a handful of designs. Or, you can
call our company. We do the same thing but with far fewer potted plants,
and for much less money. In fact, quite a bit less. And we <R>
do it faster.

@Q OR A = Q

@WRAP ARND Q = Interesting. What's the catch? How do you do it?

@Q OR A = A

@WRAP ARND A = <M%-2>By virtue of our technology. Using computers,
we build professional designs that can be <169>cloned<170>, changed
or expanded upon in a fraction of the traditional time. Consequently,
the more you need, the more you save.

@COLUMN BREAK =  <%-2>

@Q OR A = Q<MI%6>

@WRAP ARND Q = Are you saying that unless <R>
I buy a lot of designs I won't save money? And what if I can't write
my own copy?

@Q OR A = A

@WRAP ARND A = Even if you only need a letterhead, you'll save money.
Point is, if you decide to print a newsletter in the future, you'll
save even more because we can draw from the work that's already been
done. <M%-2>And if you can't write copy, we'll do it for you. In fact,
we can help you with a lot of things. Printing recommendations, companion
supplies, and so much more.

@Q OR A = Q

@WRAP ARND Q = So, do you have a price sheet? How much does all <R>
this cost?

@Q OR A = A

@WRAP ARND A = <M%-1>Tell us what<N>you need. We'll break it down
into definable parts. We'll provide you with a quick time and cost
estimate. Once we get the go-ahead, we'll make your design and fax
you a proof. In the same hour, you can change it and fax it back.
You save time. We save time. You save money. It's easy. <R>
Just call 000-000-0000.<D>

@HEAD 28 L/A = <M%-15>Y<D%0>our Company

Your Company Name <195> Your Address, City, State and Zip <195> Phone
000-000-0000